What is phenomenon also known as data decay?

Data decay is a phenomenon where the quality of data degrades over time, leading to inaccurate and outdated information. This may be caused due to various factors such as changes in contact information, people moving or changing jobs, or outdated technologies. Data decay affects all types of data, including customer information, marketing lists, and business data. It can result in wasted resources, decreased productivity, and reduced revenues. Hence, it is important for organizations to regularly clean and update their data to ensure its accuracy and effectiveness. Failure to do so can lead to missed opportunities and negative impacts on business performance.